Deep cleaning
Designed to help lift everyday dirt and protein-based stains.
Welcome to Laura Lou’s Laundry Room
For loads that need a little love.
Meet the everyday laundry capsule with a little more personality — presented in a brand world designed to make laundry day feel less ordinary.
Meet Laura Lou
Laundry day, the Laura Lou way.
Fresh sheets, sunshine and one little pod that takes care of the rest. Laura Lou turns an everyday chore into a ritual with a little more colour, fragrance and personality.
DISCOVER THE CAPSULE30capsules
450g
15g each
NorthIsland
Meet the capsule
A little pod with main-character energy.
A pre-measured liquid laundry capsule created for a simple standard wash. The four-chamber capsule combines deep navy, fresh aqua and clear gel in one recognisable format.
One pre-measured capsule for a standard wash.
Full product information
Five things in one little pod
Five kinds of care. One simple capsule.
Created to bring cleaning, fragrance and fabric care together in one pre-measured capsule.
Lasting fragrance
Fragrance microcapsule technology is designed to release the North Island scent gradually through movement and wear.
Anti-bacterial and anti-mite action
Supplier testing reports inhibitory effects against Staphylococcus aureus and house dust mites under laboratory conditions.
Fabric softening
Designed to leave fabrics feeling softer after washing.
Colour protection
Created to help care for coloured textiles through repeated washing.
Product functions shown are based on current supplier documentation and remain subject to final testing and regulatory approval before commercial launch.
Meet Laura Lou
She takes laundry seriously. Herself, slightly less so.
Laura Lou doesn’t romanticise chores. She simply believes everyday things should be easier to understand, better designed and a little more fun.
Warm. Clever. Lightly cheeky.
The Laura Lou way
Designed for the life around the laundry.
A useful product can be clear, practical and memorable — all at the same time.
Clear by design
Easy to recognise. Easy to understand.
Made for real laundry days
A practical format with personality built in.
A little more joy
Because useful products do not have to look forgettable.
Inside the laundry room
Sort it. Pod it.
Love the result.
Laundry day, with better manners.
For retail
A laundry brand people can spot — and remember.
A distinctive character, a clear product silhouette and a flexible visual system give Laura Lou’s Laundry Room room to grow across the cleaning aisle.
- Ownable character world
- Strong shelf recognition
- Expandable brand system
Future brand architecture — concept only
Fabric care
Laundry care
Household care
An abstract view of how the Laura Lou character world, colour system and clear silhouettes could extend. No future products are confirmed.
Give every load a little Laura Lou.
North Island laundry capsules — 30 capsules, 450 g.